Effective Date: March 7, 2026
At Caroline C Wilder ("we," "us," or "our"), we respect your privacy and are committed to being transparent about how we collect, use, and protect your personal information. This Privacy Policy explains our practices with respect to data collected through our website, digital product sales, and custom web design services.

1. Information We Collect
We may collect the following categories of personal information:

a) Information You Provide Directly
Email address — when you contact us, sign up for a newsletter, or make a purchase.
Payment information — when you purchase a digital product or engage us for custom web design services. Template purchases are processed via Shopify and custom project invoices are processed via Stripe. Neither Shopify nor Stripe shares your full payment card details with us, and we do not store card numbers on our own servers.
Project materials — for custom web design clients, you may share brand assets, website copy, login credentials for third-party platforms, and other materials necessary to complete your project. This information is used solely to fulfill your project and is kept confidential.
Name and contact details — provided when you fill out a contact form, inquiry form, or project onboarding materials.

b) Information Collected Automatically
Cookies and similar tracking technologies — we use cookies to operate and improve our website, analyze traffic, and understand user behavior.
Usage data — including your IP address, browser type, pages visited, and time spent on pages, collected through analytics tools such as Google Analytics.

2. How We Use Your Information
We use the information we collect to:
Process and fulfill your digital product orders and purchases via Shopify.
Send transactional emails related to your purchase or project (e.g., order confirmations, invoices, receipts).
Manage custom web design projects, including communicating with you about project scope, deliverables, and timelines.
Process payments and manage billing, including payment plans, via Stripe.
Send marketing or newsletter emails, if you have opted in to receive them.
Analyze website traffic and usage to improve our content and user experience.
Respond to your inquiries and provide customer support.
Display completed client projects in our portfolio and marketing materials, in accordance with Section 7 below.
Comply with legal and financial recordkeeping obligations.

3. Cookies
We use cookies and similar technologies on our website. Cookies are small text files stored on your device that help us recognize you and improve your experience.

Types of cookies we use:
Essential cookies — necessary for the website and Shopify store to function properly.
Analytics cookies — help us understand how visitors interact with our site (e.g., Google Analytics).
Marketing cookies — may be set by third-party services to track interactions for advertising purposes.

You can control cookie settings through your browser. Note that disabling certain cookies may affect site functionality.

4. Third-Party Services
We use the following third-party services that may collect or process your data:
Shopify — our e-commerce platform for processing digital product purchases. Shopify has its own privacy policy governing data it collects.
Stripe — our payment processor for custom web design invoices and payment plans. Stripe has its own privacy policy governing data it collects. We do not store your payment card details on our servers.
Google Analytics — for website analytics. Google may collect and process your usage data in accordance with their privacy policy.
Flodesk — our email marketing platform. If you subscribe to our email list, your name and email address will be stored and managed by Flodesk. Flodesk has its own privacy policy governing data it collects and processes. You may unsubscribe at any time by clicking the unsubscribe link in any email we send.

We encourage you to review the privacy policies of these third-party services for full details on how they handle your data.

5. Data Sharing & Disclosure
We do not sell your personal information. We may share your information only in the following circumstances:
With service providers (including Shopify and Stripe) who assist us in operating the website and processing transactions, who are bound by their own privacy and security obligations.
If required by law, regulation, court order, or valid legal process.
To protect the rights, property, or safety of Caroline C Wilder or others.

6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by law. Specifically:
Purchase records and billing information are retained for a minimum of seven (7) years to comply with tax and financial recordkeeping requirements.
Project materials shared by custom web design clients are retained for the duration of the project and for a reasonable period afterward in case of follow-up requests. You may request deletion of project files at any time after project completion.
Email marketing data is retained until you unsubscribe or request deletion.
Analytics data is retained in accordance with our analytics provider's data retention settings.

7. Portfolio & Marketing Use
As described in our Terms of Use, we may feature completed client websites and projects in our portfolio, on our website, and in our marketing materials to showcase our work. This may include the client's website URL, screenshots, or a description of the project.
We will not disclose confidential business information or personal data shared during a project beyond what is necessary to describe the work completed. If you would like your project removed from our portfolio or marketing materials, please contact us at hello@carolinecwilder.com and we will honor your request promptly.

8. Your Rights & Choices
You may have the following rights regarding your personal data:
Access — request a copy of the personal information we hold about you.
Correction — request that we correct inaccurate or incomplete information.
Deletion — request that we delete your personal information, subject to our legal retention obligations.
Opt-out of marketing — you may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email we send.
Portfolio removal — request that your project be removed from our portfolio or marketing materials.

To exercise any of these rights, please contact us at hello@carolinecwilder.com.

9. Children's Privacy
This website is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately and we will take prompt steps to delete it.

10. Security
We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. Payment processing is handled by PCI-compliant third-party processors (Shopify and Stripe), and we do not store sensitive payment data on our own servers. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this page periodically to stay informed of how we are protecting your information.

12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Caroline C Wilder
Email: hello@carolinecwilder.com

This Privacy Policy is fully effective as of March 7, 2026.